• WEAR. SHRED. REMAKE.
  • WEAR. SHRED. REMAKE.
  • WEAR. SHRED. REMAKE.
  • WEAR. SHRED. REMAKE.
ATOMIC RT
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// THE PROBLEM

24.3 billion pairs are made every year. 95% end up in landfills. Ours don't.

// THE SOLUTION

Made from what you throw away.

We have produced a 100% recyclable sneaker made from recycled polyester. The plastic bottles you drop in the bin. The old jerseys you donate. That's the shoe.

Our sneakers are built on 4EVERLOOP™, a proprietary recyclable technology and breakthrough innovation designed from recycled polyester using a mono-material base called ESTERE™.

// THE PROMISE

DESIGNED FOR ZERO WASTE.
WITH ZERO EXCUSES.
BUILT TO PERFORM.
BUILT TO RETURN.

Where end of life is just the beginning.

Featured

MERCURY RT
MERCURY RT
MERCURY RT Teal/Charcoal
Price:£169.99
ATOMIC RT
ATOMIC RT
ATOMIC RT Cream/White
Price:£179.99
ATOMIC RT
ATOMIC RT
ATOMIC RT Charcoal/Grey
Price:£179.99
MERCURY RT
MERCURY RT
MERCURY RT Blue/Grey
Price:£169.99
MERCURY RT
MERCURY RT
MERCURY RT Military/Green
Price:£169.99

£20 FOR YOUR OLD PAIR.

Any ANIMA sneaker, any style, any condition. Send them back — we recycle them and you get £20 off your next pair.

What They Say

Bought the Cream/White after seeing them on Instagram and love them. The color is unreal in person — richer than the photos. Get compliments every single time I wear them. Now want them in every colorway.

Theo L.London UK

I’ve tried a lot of "eco" sneakers and most of them look really basic. ANIMA is different. The silhouette is sharp; the colorways are considered. Wore my new ones to a gallery opening last week and got stopped three times.

Devon M.Brooklyn NY

Went with my usual US10 and they fit perfectly. I have a slightly wider foot and was worried, but the toe box has just enough room without looking bulky. No breaking in, buy your normal size.

Priya R.Austin TX

I've been skeptical of every brand that claims "recyclable" because 99% of the time it's BS marketing. Did my research on ANIMA before buying and the take-back program seems totally legit — you send them back at end of life and its free. Proud to support a brand doing it properly instead of the usual greenwashing.

Marcus F.Portland OR

Three weeks of daily wear and they've held up better than pairs I've paid twice as much for. The shoe feels premium and the quality is great. I just ordered a second pair.

Lucia M.Barcelona ES

Sized true and they fit perfectly —Wore them every day for a week and zero break-in. What sold me was the recyclable take-back — I called customer service to ask how it works and they walked me through the whole process.

Nina O.Toronto CA

Super comfortable. 10/10

Sam W.Denver CO

The shoe is genuinely comfortable — no break-in, fits true to size.

Aisha C.Chicago IL
// MAKING OF

WATCH A PAIR COME TO LIFE.

SHRED

Conscious Organization

We feel immensely responsible and morally obligated when it comes to the social and environmental areas our business influences.

Ethical Production

ANIMA makes the first sneaker designed to come back. Our overall design goal is to create long-lasting products, both in terms of performance, durability and expression.

100% Recyclable

Our sneakers are designed for closed-loop recycling. The upper, midsole and outsole are built on recycled polyester and ESTERE™ so they can be shredded, melted down and remade—not landfilled at the end of their life.